If you’re on Twitter or Facebook, you’re probably going to see something called Ello pop up in your feed over the coming weeks and months. Ello has launched in private beta (meaning you require an invite from an active user to join the network) and invites are starting to filter out to people. Ello, is essentially a new social network and not since Diaspora have we seen such buzz surrounding a network.

Ello is launching with a strong manifesto/mandate:

Your social network is owned by advertisers.

Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

We believe there is a better way…We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.

You are not a product.

It’s something that will certainly resonate with users and will spawn a lot of demand to join the network. In fact, when you do join you will be immediately intrigued by the amount of ‘white space’ that the site allows. There’s no ads, there is no glut, there are no unnecessary features. It’s incredibly simple and basic – which makes us feel like it’s more of a Twitter competitor than a Facebook competitor, especially with it’s @mentioning system, the fact that you can follow people, and you have two feeds of content – people you are friends with and a ‘noise’ feed.

The company has not raised any seed financing yet, nor does there seem to be a direct way for them to make money, and with a promise to keep the brands at bay and advertising off the site, their monetization strategy will surely be in offering premium features to the user base. At least that’s our assumption.

Guy Maven is on Ello, and we may give away some invites to our readers – but we’re going to be using the site much differently than we use Twitter or Facebook. We’ll be using it exclusively to engage! Leave a comment and we’ll consider sending you an invite.

What do you think about Ello? Does it stand a chance to be a new social network in our lives?