Today, we’re pleased to introduce Zach Bussey as the latest gentleman to join the Guy Maven team. Bussey has been a blogger for half a decade, writing for companies that include Perrier, Carlsberg, View the Vibe, Wonga, the Toronto Star, Sassafraz, Superchannel, Newegg, Genworth, and dozens of others. He has been profiled and interviewed in magazines, newspapers, television shows, and on radio across North America and is “the single most media covered blogger in Toronto.” Bussey is a social media tour de force, and we’re excited to welcome him and his experience to the team.

What is your profession?

I’m a content creator. I spend most of my days keeping up to date on everything that’s happening online, followed by writing about them for various outlets. It’s never what I expected to be doing, but I absolutely love it and I’m excited to be working with Guy Maven!

What makes you a Guy Maven?

Well, I won’t bullshit your readers. The reality is there’s a lot of bad advice out there, a lot of nonsense, and a lot of content that makes us worse as men. The whole PUA community for example is one of the best, but subsequently worse things to happen to men. 10 years ago that scene was about giving men the confidence to say hello to women, but now it’s been twisted and chewed into ways that men can manipulate women. How gross is that? Who in their right mind wants a woman to be manipulated into doing anything? How could you sleep well at night knowing that’s what you’re up to? Yes, a lot of guys can certainly benefit from being confident, dressing better, knowing when is appropriate to approach a woman, but it shouldn’t all be done with the explicit goal of getting in her pants. My two best friends are women, and I never would have had the incredible friendship I have with them if I thought like that.

Zach Bussey with TFCs Jermain Defoe

What’s the best advice someone ever gave you?

It was my dad, but apparently also Henry Ford and Yoda… “Either you can or you can’t, either way you’re right.”

What do your weekends typically look like?

There’s two kinds of weekends for me; one involves me sitting at home catching up on television shows, YouTube channels and probably playing Hearthstone or FIFA 15; the other involves going out to events, product launches, press parties and the like, where the bar is open, the food is bite sized, the women are beautiful (who generally work in PR), the conversations require yelling into ears, and you get to check out the latest and greatest products/services/hot spots. They both have their merits!

How would you describe your style?

Comfortably dressy? It all depends on my mood that day. Some days I’ll be into wearing a sports coat, dressy shoes and a great pair of pants while other days, it may just be a collared shirt and jeans. They say clothes make the man, but I say the man makes the man. (Yuck, I promise I’m never that douchey sounding).

Zach with Affan

When it comes to dating, are you more of a serial dater or a serial monogamist?

Serial monogamist. I tried casually dating for a while and it’s not for me. I get attached to girls I’m dating… I mean why wouldn’t I? I’m not going to waste time on someone I’m not attracted to physically and mentally. That’s a fool’s errand.

What’s your current favourite piece of technology?

I absolutely love the Samsung Galaxy Tab S. I was using an iPad for a long while, but this Tab S blew that out of the water for me. Splitting the screen for multitasking is incredible and the screen is glorious.

What’s one thing no one knows about you, that you’re about to disclose to the readers?

That’s a tough one because I’ve been so open about my life. I’ll tell you about my first ‘date’ ever even though I think I may have shared this story on my podcast. It was disastrous. Her name was Katie and she was a year younger than I. I was 15, she was 14 and I managed to work up the nerve to ask her out. I was a very shy boy back then. Anyway, we went out for pizza and I was so nervous that I didn’t eat, just sat there sort of talking for an hour as she ate… needless to say she didn’t talk to me after that. I don’t blame her, what a weird little creep I was to just sit there and watch her eat.